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  • Writer's pictureJess Pare

The Handbook For Course Creators

Maybe you've heard this quote: "It's not about information, it's about transformation." Ok, great. But how do you design your course so that your learners experience transformation?

Over the next 13 weeks, I'm going to distill down some key strategies and concepts you need to know to design courses that WORK. So let's get into the first one.

#1 Identify & Bridge the Gap for Your Learner

The learner is taking your course because they want to know, do, or feel something they don't currently. There's a gap between where they are now and where they want to be, and they're looking to you to help them bridge it.

Gaps can be:

  • Knowledge gaps

  • Skills gaps

  • Motivation gaps

  • Habit gaps

  • Environment gaps

  • Communication gaps

By identifying the correct gap(s), you have achieved the first step in helping your learner get to where they want to be.

So how do you do this?

It's all about asking the right questions.

Here are a few to get you started...


  • What information does the learner need to be successful?

  • When along the route will they need it?

  • What formats would best support that?


  • What will the learners need to practice to develop the needed proficiencies?

  • What are their opportunities to practice?


  • What is the learner's attitude toward the change?

  • Are they going to be resistant to changing course?


  • Are any of the required behaviors habits?

  • Are there existing habits that need to be unlearned?


  • What in the environment is preventing the learner from being successful?

  • What is needed to support them in being successful?


  • Are the goals being clearly communicated?

*Credit to Julie Dirksen, Design for How People Learn

Happy Course Creating!

Have a spectacular week folks!

Jess Paré

Founder & Chief Learning Alchemist

About The Lab!

Thanks for joining me here in the "lab" as we explore what it takes to transform your wisdom and knowledge into programs, courses, and products you can share with your clients in physical reality. Just as the alchemists of old experimented with combining different elements to see what the outcome would be, I see myself as a bit of a mad scientist (with better hair!). By pouring the content swirling in your head into the beaker of my design process, we alchemize your content into something magical that you can share with your audience.

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